Media Information

Reaching an average of 2 million passengers per month – half of whom are business travelers – AirTran Airways’ in-flight magazine provides an excellent marketing opportunity for America’s top businesses. Go is full of engaging articles, essential product information, fabulous vacation ideas and an extensive business section.

Potential Readership
• 2 million per month
• Published - Monthly
• Print Run - 100,000
• Average Age - 46
• Male/Female - 42%/58%

The Airline

AirTran Airways, a Fortune 1000 company, is one of America’s largest low-fare airlines with over 700 flights a day to over 60 destinations.

AirTran Airways is one of the country’s consistently profitable airlines.

AirTran Airways is the only major airline with Wi-Fi on every flight and offers coast-to-coast service on North America’s newest all-Boeing fleet. Featuring the fuel efficient 717-200 and 737-700 aircraft.

AirTran Airways high-quality product also includes assigned seating, Business Class and complimentary XM Satellite Radio on every flight.

Ranked as the #1 low-cost carrier by Airline Quality Rating (AQR) for 2008 and 2009.

Ranked as the #1 carrier by Airline Quality Rating (AQR) for 2008.

Awarded Air Transport World’s (ATW) prestigious Market Leadership Award (January 2010).

AirTran Airways was awarded the Travelzoo Award for Best Provider of Domestic Air Fare Deals (March 2009).

AirTran Airways is the second largest carrier at the world’s busiest airport, Hartsfield-Jackson Atlanta International Airport.

AirTran has “America’s most affordable business class” - one any business can afford. Business class passengers enjoy more legroom and a wider seat than coach class. Seating is 2-across, like first class on other airlines. This means plenty of room for passengers to spread out or use a laptop to stay connected to the web, email, online shopping and social networking through Gogo Inflight Internet. Other benefits of business class include waived baggage fees, priority boarding, and complimentary cocktails.

The Passenger Profile

• Over 25 million passengers expected in 2010
• AirTran Airways passengers are entrepreneurial, pragmatic and savvy; they are cost conscious and do not like to waste money, but know a good deal when they see it!
• Passenger profile is 50% business / 50% leisure
• AirTran Airways passengers have high disposable incomes; 52% earn in excess of $75,000 per year
• 77% own their own home
• AirTran Airways passengers are internet savvy; 48% use the internet daily, and 57% have purchased tickets online
• Over 10,000 companies have corporate accounts with AirTran Airways, including corporate stalwarts such as: AT&T, BellSouth, Black & Decker, GE, Georgia-Pacific, Home Depot, IBM, John Deere, State Farm Insurance, Turner Broadcasting and the US Government