Road Retail
Food trucks are so yesterday — channel road rage into an epic spending spree at these shopping trucks.
►WHEELS THE STYLELINER (www.thestyleliner.com)
►WHERE All over the US
►WHEN May 2011-present
►WHO Joey Wolffer, a former Nine West jewelry designer and Trend Director for the Jones Apparel Group
What: This converted 20-foot potato chip truck, described as a "walk-in closet on wheels," journeys through the country full of mostly unknown international designer duds, like Greek charm bracelets and beaded Navajo clutches from Brazil.
►WHEELS BOOTLEG (www.bootlegaustin.com)
►WHERE Austin, TX
►WHEN June 2010 - present
►WHO Jetsetting fashion stylist Sarah Ellison Lewis
What: Lewis indulged in her shoe-fetish with a two-pronged approach. 1) She prints a high-fashion newspaper out of NYC every four months (also called Bootleg) 2) She stocks her trendy truck with hard-to-find footwear labels like Raphael Young, J Shoes and Camilla Skovgaard .
►WHEELS THE HABERDASH (www.haberdashvintage.com)
►WHERE Boston
►WHEN February 2009 - present
►WHO Boston style blogger and vintage collector Amy Chase
What: America's first mobile vintage shop sells a unique and highly curated assortment of vintage clothing, shoes and accessories that you won't find anywhere else.
►WHEELS AETHERStream (www.aetherapparel.com)
►WHERE LA
►WHEN 2011 -present
►WHO AETHER is a stylish sportswear company founded by LA filmmakers Jonah Smith and Palmer West
What: Paris-based designer Thierry Gaugain helped AETHER create the ultimate shop on wheels by repurposing the Airstream PanAmerica — the largest in the Airstream fleet. The AETHERstream exclusively carries key pieces from its fall/winter and spring collections.
►WHEELS COOKIES -N- CREAM (www.bakedinny.com)
►WHERE Boston
►WHEN May 2010 -present
►WHO Ganiu "Scrills" Ladejobi, Johnathan " Jon Blak" Sinclair, Peterson "P" Lochard, the founders of Cookies -N- Cream
What: You'll have a hard time missing this colorful truck, its artwork courtesy of French artist Skwak. The company is an independent apparel and collectible designer toys brand, with a focus on street wear, skateboarding and urban lifestyle.
►WHEELS THE FASHION TRUCK (www.fashiontruck.com)
►WHERE New York
►WHEN Summer 2010 -present
►WHO Emily Benson, who has years of retail experience from Abercrombie & Fitch, Henri Bendel and Club Monaco under her belt
What: "Driving style forward" the 27-foot long, 8-foot wide stepvan sells a hand-picked selection of essentials, all $100 or less. From colorful printed scarves to feathered headbands, every item is something Benson would wear herself.
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